SEARCH

Search Details

SATO Masayuki
Graduate School of Human Development and Environment / Department of Human Environmental Science
Professor

Researcher basic information

■ Research Areas
  • Environmental science/Agricultural science / Environmental policy and society
  • Humanities & social sciences / Economic policy
■ Committee History
  • Apr. 2025 - Present, 神戸市, 環境保全審議会 委員
  • Aug. 2023 - Present, 内閣府経済社会総合研究所, 自然資本の水系に関する調査研究 委員
  • Jul. 2022 - Present, 環境省, 30by30に係る経済的インセンティブ検討会 委員

Research activity information

■ Award
  • Sep. 2017 環境科学会, 環境科学会 最優秀ポスター賞, 満足度指標を用いた都市緑地の貨幣価値評価
    青島 一平, 内田圭, 丑丸 敦史, SATO MASAYUKI
    Japan society

  • Mar. 2017 日本生態学会, 日本生態学会 優秀ポスター賞, 自然環境と満足度~都市の生活と生態系サービス~
    青島一平, 内田圭, 丑丸 敦史, SATO MASAYUKI
    Japan society

  • Sep. 2013 Society for Environmental Economics and Policy Studies, 環境経済・政策学会奨励賞, 研究活動
    SATO MASAYUKI
    Japan society

■ Paper
  • Yuta Uchiyama, Akira Kyan, Masayuki Sato, Atushi Ushimaru, Toshifumi Minamoto, Kazuhiro Harada, Minoru Takakura, Ryo Kohsaka, Mieko Kiyono, Tetsuya Tsurumi, Atsuhiko Uchida, Tatsuya Saga, Kenta Yamamoto
    Elsevier BV, Sep. 2025, Landscape and Urban Planning, 261, 105377 - 105377, English
    [Refereed]
    Scientific journal

  • Yuichi Yamaura, Yasushi Shoji, Heiko Schmaljohann, Akira Unno, Richard T. Yao, Ding Li Yong, Kazuhiro Kawamura, Munehiro Kitazawa, Shigeho Sato, Daisuke Aoki, Yuji Okahisa, Masayoshi Takahashi, Takeshi Toma, Masayuki Sato, Masayuki Senzaki, Masashi Soga
    ABSTRACT Many long‐distance migratory birds are experiencing global declines, creating an urgent need for conservation actions. Engaging public commitment to their conservation is therefore crucial. However, this task is challenging as the social interest diminishes as the geographic distance to conservation issues increases. One potential solution is to reduce people's psychological distance by providing visual information that illustrates how avian migratory routes connect countries and how conservation organizations implement conservation measures in distant countries. In this study, we conducted a discrete choice experiment with the Japanese public (n = 1081) to estimate their willingness to pay (WTP) for conservation measures aimed at improving and protecting the wintering habitats of migratory birds in Southeast Asia (i.e., establishing wetland/forest nature reserves and implementing environmentally friendly farming/forestry). We tested the impact on WTP of showing respondents avian migratory routes and photographs of activities undertaken by conservation organizations in Southeast Asia. Contrary to predictions, showing the evidence‐based migratory routes connecting Japan and Southeast Asia had limited effects on the WTP of the Japanese public for conservation measures in Southeast Asia. Surprisingly, showing photographs of activities undertaken by conservation organizations in Southeast Asia had slightly negative impacts on WTP. Instead, WTP was strongly linked to subjective connection with nature (nature relatedness), with those exhibiting a stronger nature relatedness showing higher WTP. People showed higher WTP to establish nature reserves in Southeast Asia than to implement environmentally friendly farming/forestry in Southeast Asia, and there were weak negative interactions between implementing nature‐reserve establishment and environmentally friendly farming/forestry simultaneously. These findings suggest that providing visual information alone may not be effective to foster social support for conservation measures in distant countries. Rather, approaches that cultivate the connection with nature—such as environmental education, residential camps, and local nature experiences—are needed, ideally beginning from a young age.
    Wiley, Apr. 2025, Animal Conservation, 1 - 12, English
    [Refereed]
    Scientific journal

  • Yuta Kobayashi, Masayuki Sato, Kei Uchida, Akira S. Mori
    Elsevier BV, Mar. 2025, Forest Policy and Economics, 172, 103426 - 103426, English
    [Refereed]
    Scientific journal

  • Tetsuya Tsurumi, Yuta Uchiyama, Masayuki Sato, Mari Morioka
    Elsevier BV, Dec. 2024, Urban Forestry & Urban Greening, 102, 128567 - 128567, English
    [Refereed]
    Scientific journal

  • Shin Kinoshita, Masayuki Sato, Takanori Ida
    Elsevier BV, Dec. 2024, Research in Economics, 78(4) (4), 100986 - 100986, English
    [Refereed]
    Scientific journal

  • Yuta Uchiyama, Akira Kyan, Masayuki Sato, Atushi Ushimaru, Toshifumi Minamoto, Mieko Kiyono, Kazuhiro Harada, Minoru Takakura
    Elsevier BV, Nov. 2024, Journal of Environmental Management, 370, 122676 - 122676, English
    [Refereed][Invited]
    Scientific journal

  • Yu Zhang, Yuta Uchiyama, Masayuki Sato
    Abstract Global climate change has led to the deterioration of urban thermal environments, resulting in serious negative impacts on human well-being. As a countermeasure, the public sector has established ad hoc policies, but there are concerns about the financial sustainability of these policies. This study focuses on economic land-use policies for blue–green spaces, using Kobe City as a case study, and evaluates and discusses economic policies such as the Production Green Space Law by quantitatively assessing the combined effects of blue–green spaces. Using Landsat-8 remote-sensing images from the summers of 2014 and 2019, this study retrieved land surface temperatures (LST) by applying the Radiative Transfer Equation method. The results indicated that (1) the area with LST above 32 ℃ in 2019 showed a significant trend of expansion compared with that in 2014. (2) The LST in 2014 was ranked as follows: built-ups, bare land, farmland, water bodies, grassland, and forests. (3) The impact of landscape pattern metrics on LST varied by grid scale, and the correlation was validated at a grid scale of 1200 m. However, the correlation was not significant at a grid scale of 1500 m. (4) The higher the concentration and area of the forests, the better the cooling effect. Regression analysis revealed that water bodies had a mitigating effect on LST. Water bodies and forests exhibited a weak combined warming effect; however, the diminutive regression coefficients suggested that the overall combined effect was not notable. Moreover, the Law on Productive Green Areas is conducive to improving the urban thermal environmental effect, providing the necessary agricultural production support for the city, and improving the well-being of residents.
    Corresponding, Springer Science and Business Media LLC, Sep. 2024, International Journal of Economic Policy Studies, English
    [Refereed]
    Scientific journal

  • Xiaohui Ye, Masayuki Sato
    Abstract This study uses empirical methods to explore the relationship between subway system development and air quality in the Yangtze River Delta. We propose a new variable to measure subway development, ‘subway station density value,’ which can more accurately describe subway development than the traditional ‘line opening’ variable. It eliminates the effects of differences in subway line length, layout, and size of the local subway system. Using this variable, we find that subway development has a significant positive impact on air quality improvement; that is, an increase in the density of subway stations is significantly associated with improved air quality. This finding provides a scientific basis for the relevant authorities to formulate the development and layout of public transport facilities. It strongly responds to previous debates on the relationship between subways and air quality. In addition, we find that urban population size, economic development level, and subway system size play moderating roles in the relationship between subways and air quality. Increasing the availability of subways can significantly improve the air quality in cities with high population sizes and economic development levels. However, as the size of a subway system increases, its effect on air quality improvement may weaken, suggesting that the development of subway systems should not be unthinkingly expanded either. Although our study has valuable findings, we must discuss several limitations further. These include restrictions in the selection of the study population, data availability, and potentially oversimplified criteria for considering the impact of urban differences. Overall, this study not only provides new theoretical and empirical perspectives for understanding and explaining how subway development affects air quality but also indicates the direction for further exploration in future studies.
    Last, IOP Publishing, Aug. 2023, Environmental Research: Infrastructure and Sustainability, 3(3) (3), 035002 - 035002, English
    [Refereed]
    Scientific journal

  • Masayuki Sato, Toshifumi Minamoto, Atushi Ushimaru
    Abstract This study proposes a practice and discussion for an interdisciplinary approach to policies for the conservation of suburban and peri-urban ecosystems. We highlight the need for evidence-based assessment of the current quality of the targeted nature from perspectives of natural science and problem formulation, and that causes should be investigated from the combined perspectives of social science, economic evaluation, and policy design and evaluation, with an awareness of the possibility of consensus building. In this study, based on the ongoing international trend of ecosystem conservation, an economic analysis was conducted to examine the direction of Satoyama development as a case study of urban and peri-urban ecosystem conservation. The result identified the preference and needs of citizens with regard to Satoyama ecosystems and discussed the consistency between policy targets and citizens’ evaluation.
    Springer Science and Business Media LLC, Jul. 2023, International Journal of Economic Policy Studies, 17(2) (2), 403 - 419
    [Refereed]
    Scientific journal

  • Masayuki Sato
    Jun. 2023, Business and Technology Innovation Journal, 3(1) (1), 19 - 26, English
    [Refereed][Invited]
    Scientific journal

  • Psychological Variability and Environmental Behavior: Evidence from Cases of Global Warming and Waste Problem
    Suzuka Kume, Masayuki Sato
    2023, Journal of Environmental Information Science, 2022(2) (2), 13 - 22, English
    [Refereed]
    Scientific journal

  • Ippei Aoshima, Ryohei Nakao, Toshifumi Minamoto, Atushi Ushimaru, Masayuki Sato
    Last, Elsevier BV, 2023, City and Environment Interactions, 18, 1 - 8, English
    [Refereed]
    Scientific journal

  • Mohammad Saiful Islam, Abu Hayat Md. Saiful Islam, Masayuki Sato
    Springer Science and Business Media LLC, Oct. 2022, Asia-Pacific Journal of Regional Science, 1 - 25, English, International magazine, Co-authored internationally
    [Refereed]
    Scientific journal

  • コロナ禍を通じた都市緑地のレクリエーション機能に対する嗜好変化とグリーンインフラ整備に向けた示唆
    林岳, 國井大輔, 佐藤真行
    Last, Sep. 2022, 『環境経済・政策研究』, 15(2) (2), 38 - 41, Japanese
    [Refereed]

  • Toshiaki Jo, Masayuki Sato, Toshifumi Minamoto, Atushi Ushimaru
    Wiley, Jun. 2022, People and Nature, 4(5) (5), 1176 - 1189, English
    [Refereed]
    Scientific journal

  • Mohammad Saiful Islam, Sovannroeun Samreth, Abu Hayat Md. Saiful Islam, Masayuki Sato
    Last, Elsevier BV, 2022, Environmental Challenges, 7, 100495 - 100495, English, International magazine, Co-authored internationally
    [Refereed]
    Scientific journal

  • Mohammad Saiful Islam, Kazunobu Okubo, Abu Hayat Md. Saiful Islam, Masayuki Sato
    Last, Springer Science and Business Media LLC, Jan. 2022, SN Business & Economics, 2(1) (1), 1 - 24, International magazine, Co-authored internationally
    [Refereed]
    Scientific journal

  • Takashi Hayashi, Daisuke Kunii, Masayuki Sato
    Although researchers expect the valuation of ecosystems and their services to be used in various decision-making processes, some studies have insisted that the valuation results cannot be fully used in the real world. The so-called “information gap” was highlighted, and some reasons for the gap were raised by researchers. One of them is the lack of local-specific and demand-side information, such as who receives the benefits and to what extent. This study proposes a valuation that includes demand-side information for it to be practically useful for policy decision making, especially for local policymakers. We focus on the headwater conservation service of the forest ecosystem by referring to the case of constructing solar power plants in the Satetsu-gawa river basin in Ichinoseki, Japan. We estimate the size of the area and the number of households affected by deforestation caused by the construction of the plants. Furthermore, the lost value of ecosystem services is assessed in monetary terms to reflect information on the demand side. Based on the results, we present multiple indicators for assessing the impact of constructing the plants and discuss how the valuation can be used by local policymakers as well as how it can close the information gap.
    Last, MDPI AG, Oct. 2021, Sustainability, 13(21) (21), 11894 - 11894
    [Refereed]
    Scientific journal

  • Masayuki Sato, Ippei Aoshima, Youngho Chang
    Apr. 2021, FOREST POLICY AND ECONOMICS, 125, English, International magazine, Co-authored internationally
    [Refereed]
    Scientific journal

  • 社会的費用の考慮と持続可能な発展
    佐藤真行
    2021, 繊維機械学会誌, 74(1) (1)
    [Invited]

  • Economic Valuation of Natural Capital for Sustainable Development
    佐藤真行
    2021, 環境情報科学, 49(4) (4), 24 - 29
    [Invited]

  • 日本における森林生態系サービスの経済評価
    SATO MASAYUKI, 栗山 浩一, 藤井 秀道, 馬奈木 俊介
    2019, 統計数理, 67(1) (1), 3 - 20, Japanese
    [Refereed]

  • Ippei Aoshima, Kei Uchida, Atushi Ushirnaru, Masayuki Sato
    Last, Aug. 2018, URBAN FORESTRY & URBAN GREENING, 34, 166 - 174, English
    [Refereed]
    Scientific journal

  • Masayuki Sato, Kenta Tanaka, Shunsuke Managi
    Springer Tokyo, Mar. 2018, Environmental Economics and Policy Studies, 20, 1 - 17, English
    [Refereed]
    Scientific journal

  • The Impact of Institutional Factors on the Performance of Genuine Savings
    SATO MASAYUKI, Sovannroeun Samreth, Kengo Sasaki
    2018, International Journal of Sustainable Development & World Ecology, 25(1) (1), 56 - 68, English
    [Refereed]
    Scientific journal

  • Misperception of Economic Terms
    SeEun Jung, Yasuhiro Nakamoto, SATO MASAYUKI, Katsunori Yamada
    2018, International Journal of Applied Behavioral Economics, 7(2) (2), English, International magazine, Co-authored internationally
    [Refereed]
    Scientific journal

  • Masayuki Sato, Atushi Ushimaru, Toshifumi Minamoto
    Dec. 2017, URBAN FORESTRY & URBAN GREENING, 28, 110 - 117, English
    [Refereed]
    Scientific journal

  • Hidemichi Fujii, Masayuki Sato, Shunsuke Managi
    May 2017, SUSTAINABILITY, 9(5) (5), English
    [Refereed]
    Scientific journal

  • 都市緑地が主観的な緑量や満足度に与える影響の分析
    青島一平, 内田圭, 丑丸敦史, 田畑智博, 佐藤真行
    2017, 環境情報科学, 46(1) (1)
    [Refereed]

  • Koji Tokimatsu, Rintaro Yamguchi, Masayuki Sato, Rieko Yasuoka, Masahiro Nishio, Kazuhiro Ueta
    Springer Tokyo, Jan. 2017, Environmental Economics and Policy Studies, 16(4) (4), 359 - 379, English
    [Refereed]
    Scientific journal

  • 満足度指標を用いた都市緑地の貨幣価値評価
    青島一平, 内田圭, 丑丸 敦史, SATO MASAYUKI
    Last, 2017, 環境科学会誌, Japanese
    [Refereed]
    Scientific journal

  • Rintaro Yamaguchi, Masayuki Sato, Kazuhiro Ueta
    Oct. 2016, SOCIAL INDICATORS RESEARCH, 129(1) (1), 365 - 389, English
    [Refereed]
    Scientific journal

  • Katsunori Yamada, Masayuki Sato
    Springer Japan, Jan. 2016, Behavioral Economics of Preferences, Choices, and Happiness, 341 - 384, English
    [Refereed]
    In book

  • 生態系勘定の開発における諸外国の動向と日本の課題
    林岳, SATO MASAYUKI
    2016, 環境経済・政策研究, 9(2) (2), 44 - 47, Japanese
    [Refereed]
    Scientific journal

  • 山口臨太郎, SATO MASAYUKI, 篭橋一輝, 大久保和宣, 馬奈木俊介
    It has been theoretically shown that a necessary condition for sustainability is ensuring that comprehensive wealth―including natural capital―does not decrease. Because of this, in recent years the Inclusive Wealth Index, which actually measures this wealth, has attracted attention as a sustainability indicator. In this paper, we review the policy, theoretical, and empirical research background, and as one example we examine the issues encountered when incorporating water into natural capital. Intra-generational equity, the effects of population decline, aggregate spatial scale, and shadow price estimates are identified as areas for future research.
    The Society for Environmental Economics and Policy Studies, 2016, 環境経済・政策研究, 9(1) (1), 14 - 27, Japanese
    [Refereed]
    Scientific journal

  • 戸建住宅における緑化促進のための施策の評価・検討
    臼井聖奈, SATO MASAYUKI, 大西暁生
    2016, 土木学会論文集G(環境), 72(5) (5), 109 - 117, Japanese
    [Refereed]

  • Measuring regional wealth and assessing sustainable development: a case study of a disaster-torn region in Japan
    Rintaro Yamaguchi, SATO MASAYUKI, Kazuhiro Ueta
    2016, Social Indicators Research, English
    [Refereed]
    Scientific journal

  • Gender differences, social loss aversion and sports performance in Japanese schoolchildren: Gender differences, social loss aversion and sports performance
    Yasuhiro Nakamoto, SATO MASAYUKI
    2016, International Journal of Applied Behavioral Economics, English
    [Refereed]
    Scientific journal

  • Takanori Ida, Kosuke Takemura, Masayuki Sato
    Mar. 2015, ENERGY ECONOMICS, 48, 61 - 69, English
    [Refereed]
    Scientific journal

  • The effect of institutional quality on national wealth: an examination using multiple imputation method
    Jue Yang, Shunsuke Managi, SATO MASAYUKI
    2015, Environmental Economics and Policy Studies, 17(3) (3), 431 - 453, English
    [Refereed]
    Scientific journal

  • Sustainability indicators and the shadow price of natural capital
    SATO MASAYUKI, Runsinarith Phim, Shunsuke Managi
    2015, MPRA papers, Munich University., No.62612, pp.1 - 23, English
    Research institution

  • Koji Tokimatsu, Rintaro Yamaguchi, Masayuki Sato, Rieko Yasuoka, Masahiro Nishio, Kazuhiro Ueta
    Springer Tokyo, Oct. 2014, Environmental Economics and Policy Studies, 19(1) (1), 231, English
    [Refereed]
    Scientific journal

  • Shintaro Nakagawa, Masayuki Sato, Rintaro Yamaguchi
    Springer-Verlag Tokyo, Oct. 2014, Environmental Economics and Policy Studies, 16(4) (4), 397 - 443, English
    [Refereed]
    Scientific journal

  • 蔡 佩宜, 篭橋 一輝, 佐藤 真行, 植田 和弘
    本研究は、設楽ダムを事例に、公共事業をめぐる関係者間の利害対立の構造を分析し、社会的合意形成を阻害する要因を考察するとともに、全国のダム検証に係る「関係地方公共団体からなる検討の場」の取組みの意義と限界を明らかにすることを目的にしている。本研究では、まずダムの必要性をめぐって開発主体である国や県と反対派住民の主張が対立する中心的論点について、行政が提示した将来の水需要量の数値に問題があることを示した。そして、ダム建設についての利害対立を調整する制度や手段について、設楽ダムのような直轄ダム事業の検証に係る審議会は事業者と関係公共団体が中心に行うのに対して、補助ダム事業の検証は地域ごとに多様な利害関係者と制度設計の下で審議を行うという違いがあり、両者を比較しながら、ダム検証についての現状制度の不十分性を指摘した。
    水資源・環境学会, 2014, 水資源・環境研究, 27(1) (1), 1 - 12, Japanese

  • SATO MASAYUKI
    The Society for Environmental Economics and Policy Studies, 2014, 環境経済・政策研究, 7(1) (1), 23 - 32, Japanese
    [Refereed][Invited]
    Scientific journal

  • ダム建設問題をめぐる社会的合意形成とその阻害要因−設楽ダム計画を事例として−
    蔡佩宜, 篭橋一輝, SATO MASAYUKI, 植田和弘
    2014, 水資源・環境研究, 27(1) (1), Japanese
    [Refereed]

  • The Stability of Sustainable Development Path and Institutions: Evidence from Genuine Savings Indicators
    Masayuki Sato, Sovannroeun Samreth, Kengo Sasaki
    Munich University., Sep. 2013, MPRA papers, 48983, English
    Research institution

  • Koji Tokimatsu, Ryota Ii, Rintaro Yamaguchi, Masayuki Sato, Rieko Yasuoka, Masahiro Nishio, Kazuhiro Ueta
    Aug. 2013, International Journal of Sustainable Development and World Ecology, 20(4) (4), 273 - 286, English
    [Refereed]
    Scientific journal

  • Katsunori Yamada, Masayuki Sato
    May 2013, JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION, 89, 35 - 57, English
    [Refereed]
    Scientific journal

  • Tokimatsu Koji, Yamguchi Rintaro, Sato Masayuki, Yasuoka Rieko, Nishio Masahiro, Ueta Kazuhir
    Springer Science + Business Media, Mar. 2013, Environmental Economics and Policy Studies, 16(4) (4), 359 - 379, English
    [Refereed]
    Scientific journal

  • 森里海連環と持続可能な発展
    SATO MASAYUKI, 植田 和弘
    2013, アカデミア, 139, 20 - 26, Japanese
    [Invited]
    Scientific journal

  • Assessment of sustainable development by measuring future dynamics of Genuine Saving
    Koji Tokimatsu, Rintaro Yamaguchi, Masayuki Sato, Masahiro Nishio, Kazuhiro Ueta
    2013, Environmental Economics and Policy Studies, English
    [Refereed]
    Scientific journal

  • Koji Tokimatsu, Rintaro Yamaguchi, Masayuki Sato, Rieko Yasuoka, Masahiro Nishio, Kazuhiro Ueta
    Dec. 2012, Environment, Development and Sustainability, 14(6) (6), 915 - 938, English
    [Refereed]
    Scientific journal

  • Masayuki Sato, Sovannroeun Samreth, Katsunori Yamada
    Oct. 2012, International Journal of Sustainable Development, 15(4) (4), 293 - 312, English
    [Refereed]
    Scientific journal

  • 水質源管理計画の代替案評価における社会的多基準分析の適用-矢作川と豊川を事例として-
    蔡佩宜, 篭橋 一輝, SATO MASAYUKI, 植田 和弘
    2012, 環境情報科学論文集, 26, 31 - 35, Japanese
    [Refereed]

  • Koji Tokimatsu, Rintaro Yamaguchi, Masayuki Sato, Rieko Yasuoka, Masahiro Nishio, Kazuhiro Ueta
    Aug. 2011, Environment, Development and Sustainability, 13(4) (4), 703 - 725, English
    [Refereed]
    Scientific journal

  • Economic Research of the Sustainable Development
    佐藤真行
    2011, 季刊環境研究, 161(161) (161), 111 - 115, Japanese
    [Refereed]

  • Loss Aversion,Social Comparison and Physical Abilities at Young Age
    Yasuhiro Nakamoto, SATO MASAYUKI
    2011, MPRA papers, English
    Scientific journal

  • Sustainability Dependency under International Relationships:Evidence from Genuine Savings Indicator of Japan
    Masayuki Sato, Sovannroeun Samreth, Rintaro Yamaguchi
    2010, KSI Communications, English
    Scientific journal

  • Growth and Voluntary Abatement of Transboundary Pollution in an Overlapping Generations Model
    Shintaro Nakagawa, Masayuki Sato, Rintaro Yamaguchi
    2010, KSI Communications, English
    Scientific journal

  • Genuine Savings of Open Economies with Renewable Resources
    Masayuki Sato, Rintaro Yamaguchi
    2010, KSI Communications, English
    Scientific journal

  • Masaji Sakagami, Masayuki Sato, Kazuhiro Ueta
    2010, Current Nutrition and Food Science, 6(3) (3), 200 - 203, English
    [Refereed]
    Scientific journal

  • 食に関する情報と消費
    SATO MASAYUKI
    家計経済研究所, 2009, 家計経済研究, (83) (83), 48 - 57, Japanese
    [Refereed][Invited]
    Scientific journal

  • Measurement of Social Preference from Utility-based Choice Experiments
    Katsunori Yamada, Yasuhiro Nakamoto, Masayuki Sato
    2009, ISER Discussion Papers, 759, English
    Scientific journal

  • Genuine Saving with Adjustment Costs
    Masayuki Sato, Rintaro Yamaguchi, Kazuhiro Ueta
    2009, MPRA papers, 16347, English
    Scientific journal

  • SATO MASAYUKI, 新山 陽子
    Recently, with the social requirement, traceability systems come into use for recognition of thehistory or origin of the food product. However, there remain important problems: what and how muchinformation should be supplied to consumers. Some people argue that the information should beoffered as much and detailed as possible. Others suggest that because a deluge of information is notdesirable, we should sort out or summarize the information and then provide to consumers.
    In this paper, for inquiring the desirable quantity of information with traceability systems, weanalyze the consumers' ability of processing information by using discrete choice models. Throughthe experiment by increasing the quantity of information, two interesting results are obtained. First, we identify the point at which the effect of information overload occurs. The result shows thatinformation entropy indexes are lowest at 6 attributes and become higher at more than 6 attributes.
    These imply that information overload effect appears around 6 attributes. Second, "knowledge" and"product involvement" are found to be dep ressant factors of information overload. People who havehigh knowledge or high involvement have relatively low entropy index.
    From these findings, we can argue that to provide too much information to consumers isproblematic because it makes consumers confuse. To avoid this, we should select what is importantinformation for them. It is also important to offer an appropriate education and enlightenment inorder to heighten their knowledge and involvement.
    The Food System Research Association of Japan, 2008, フードシステム研究, 14(3) (3), 13 - 24, Japanese
    [Refereed]
    Scientific journal

  • Takanori Ida, Shin Kinoshita, Masayuki Sato
    2008, APPLIED ECONOMICS, 40(10) (10), 1279 - 1287, English
    [Refereed]
    Scientific journal

  • Assessing Sustainable Development by Genuine saving Indicator from Multidimensional Perspectives
    Masayuki Sato, Sovannroeun Samreth
    2008, MPRA papers, 9996, English
    Scientific journal

  • Ability to Choose in Environmental Valuation Methods
    SATO MASAYUKI
    2008, KSI Communications, 2008-008, English
    Scientific journal

  • Measuring consumer preferences regarding organic labelling and the JAS label in particular
    Masaji Sakagami, Masayuki Sato, Kazuhiro Ueta
    Sep. 2006, NEW ZEALAND JOURNAL OF AGRICULTURAL RESEARCH, 49(3) (3), 247 - 254, English
    [Refereed]
    Scientific journal

  • 福祉・厚生の測定と環境評価
    SATO MASAYUKI
    2006, 京都大学モノグラフ・シリーズ, 200603098, Japanese
    Scientific journal

  • 建築廃棄物問題と住宅政策:離散選択モデルによる分析
    SATO MASAYUKI
    日本経済政策学会, 2006, 経済政策ジャーナル, 4(1) (1), 22 - 37, Japanese
    [Refereed]
    Scientific journal

  • SATO MASAYUKI
    神戸大学経済経営学会, 2006, 国民経済雑誌, 194(2) (2), 1 - 17, Japanese
    [Refereed]
    Scientific journal

  • Masayuki Sato, Takanori Ida
    This paper applies conjoint analysis to consumer preferences of Japan’s broadband services such as ADSL, CATV Internet, and FTTH. The stated preference method has advantages in analyzing innovative and qualitatively changing services from a long-term point of view. We make two points. First, we find that the actual availability of FTTH has an effect on consumers’ stated preferences: consequently, the WTP for 1 Mbps is about \32 ($0.29) for users with access to FTTH, while it is about \45 ($0.41) for those without access to FTTH. Second, we show that stated preference and revealed preference may vary for a certain population: consequently, the WTP for 1 Mbps is about \32 ($0.29) based on the former, while it is about \20 ($0.18) based on the latter.
    Graduate School of Economics, Kyoto University, 2006, The Kyoto Economic Review, 75(2) (2), 115 - 127, English
    [Refereed]
    Scientific journal

  • An economic analysis of consumeres’ preference toward organic vegetables with special reference to the local organic material circulation and cerification labels
    佐藤真行, 坂上雅治, 鈴木靖文, 植田和弘, 高月紘
    2005, 環境科学会誌, 18(3) (3), 243 - 255, Japanese
    [Refereed]

  • 表明選択法による情報過負荷の測定とその制御
    SATO MASAYUKI
    2005, 21COE CAEA Discussion Paper Series, Japanese
    Scientific journal

  • コンジョイント分析によるIP電話需要の計測
    SATO MASAYUKI, 木下 信, 依田 高典
    公益事業学会, 2005, 公益事業研究, 57(2) (2), 65 - 74, Japanese
    [Refereed]
    Scientific journal

  • 日本のブロードバンド市場における消費者選好のコンジョイント分析
    SATO MASAYUKI, 依田 高典
    2004, Info Com Review, 34, 87 - 98, Japanese
    [Refereed]
    Scientific journal

■ MISC
  • Subjective Risk Valuation and Behavioral Change : Evidence from COVID-19 in the U.K. and Japan
    Masayuki Sato, Shin Kinoshita, Takanori Ida
    Lead, 2023, Kyoto University Graduate School Discussion Paper Series, E-22-011, English
    Report research institution

  • 日本と英国におけるCOVID-19に対する主観的リスク評価と行動変容
    佐藤真行, 木下信, 依田高典
    Lead, 2023, 京都大学大学院経済学研究科ディスカッションペーパーシリーズ, J-22-002, Japanese

  • 日本生態学会全国大会賞(ポスター賞)優秀賞_2
    青島一平, 内田圭, 丑丸敦史, 佐藤真行
    2017, 第64回日本生態学会

  • 環境科学会2016年会.最優秀発表賞 (富士電機賞)
    青島一平, 内田圭, 丑丸敦史, 佐藤真行
    2016

  • 放射性物質と食品選択行動-選択実験による分析-
    栗山浩一, 伊藤伸幸, 佐藤真行, 吉田友美
    2012, 特別セッション「食品を介した放射性物質の健康影響を市民/消費者はどう受け止めたか」,日本農業経済学会, Japanese

  • 公共事業評価と費用便益分析<特集:公共事業の今とこれから>
    佐藤 真行
    京都大学公共政策大学院, 2011, 公共空間, 2011, 4 - 6, Japanese

  • Measuring Genuine Saving for the Future by Changes of Wealth with CO2 Emissions Constraints
    Koji Tokimatsu, Rintaro Yamaguchi, Masayuki Sato, Masahiro Nishio, Kazuhiro Ueta
    2011, European Association of Environmental and Resource Economists, English
    [Refereed]

  • 4th World Congress of Environmental and Resource Economists,
    Koji Tokimatsu, Masayuki Sato, Kazuhiro Ueta
    2010, Montreal, Canada, June 28-July 2, English
    [Refereed]

  • 消費者の購買行動における情報提供の役割と効果に関する分析
    楠部 孝誠, 佐藤 真行, 植田 和弘
    廃棄物学会, 19 Nov. 2007, 廃棄物学会研究発表会講演論文集, 18, 69 - 71, Japanese

■ Books And Other Publications
  • ダムと環境の科学Ⅳ
    蔡佩宜, 篭橋一輝, 佐藤真行, 植田和弘
    Contributor, ダム事業の意思決定支援ツールとしての多基準分析, 京都大学学術出版会, Oct. 2023, ISBN: 9784814004997

  • 持続可能性とWell-Being : 世代を超えた人間・社会・生態系の最適な関係を探る
    大塚, 直, 諸富, 徹
    Contributor, 制度の質と持続可能性指標, 日本評論社, Jan. 2022, Japanese, ISBN: 9784535558977
    Scholarly book

  • フードシステムの未来へ(3)―消費者の判断と選択行動―
    佐藤真行,新山陽子
    Contributor, 食品購買時の提示情報量と消費者の選択行動, 昭和堂, Apr. 2020

  • “Public debt as a negative stock in sustainability indicator”, in Shunsuke Managi (ed), Wealth, Inclusive Growth and Sustainability
    Masayuki Sato, Shunsuke Managi
    Others, Routledge, 2019, English
    Scholarly book

  • 不可逆性と準オプション価値,『環境経済辞典』
    SATO MASAYUKI
    Others, 丸善, 2017, Japanese
    Dictionary or encycropedia

  • 生態系サービスと勘定体系,馬奈木俊介(編著)『豊かさの価値評価―新国富指標の構築』
    SATO MASAYUKI, 林岳, 蒲谷景, 馬奈木俊介
    Joint work, 中央経済社, 2017, Japanese
    Scholarly book

  • 森林の価値, 馬奈木俊介(編著)『豊かさの価値評価―新国富指標の構築』
    SATO MASAYUKI, 馬奈木俊介
    Joint work, 中央経済社, 2017, Japanese
    Scholarly book

  • 持続可能性の指標,『環境経済辞典』
    SATO MASAYUKI
    Others, 丸善, 2017, Japanese
    Dictionary or encycropedia

  • グリーンGDPと包括的富,『環境経済辞典』
    SATO MASAYUKI
    Others, 丸善, 2017, Japanese
    Dictionary or encycropedia

  • Valuing the shadow price of wetlands as a natural capital sustainability indicator and a case study from Japan, in Shunsuke Managi (ed), The Wealth of Nations and Regions
    Runsinarith Phim, Masayuki Sato, Shunsuke Managi
    Joint work, Routledge, Nov. 2016, English
    Scholarly book

  • Valuing the shadow price of forest stock in a sustainability indicator in Shunsuke Managi (ed), The Wealth of Nations and Regions
    SATO MASAYUKI, Runsinarith Phim, Shunsuke Managi
    Joint work, Routledge, Nov. 2016, English
    Scholarly book

  • 包括的富アプローチによ被害の把握,植田和弘(編)『被害・費用の包括的把握』,pp.251-276
    山口臨太郎, SATO MASAYUKI, 植田和弘
    Joint work, 東洋経済新報社, Mar. 2016, Japanese
    Scholarly book

  • 自然資本の震災影響〜再生可能資源を中心に〜,植田和弘(編)『被害・費用の包括的把握』,pp.237-249
    SATO MASAYUKI, 山口臨太郎, 植田和弘
    Joint work, 東洋経済新報社, Mar. 2016, Japanese
    Scholarly book

  • Another Avenue for Anatomy of Income Comparisons: Evidence from Hypothetical Choice Experiments, in Shinsuke Ikeda, Hideaki Kiyoshi Kato, Fumio Ohtake, Yoshiro Tsutsui (eds) Behavioral Economics of Preferences, Choices, and Happiness
    Katsunori Yamada, SATO MASAYUKI
    Joint work, Springer, Feb. 2016, English
    Scholarly book

  • Measuring Sustainabile Development in Asia, in Shunsuke Managi (ed), The Routledge Handbook of Environmental Economics in Asia
    SATO MASAYUKI
    Others, Routledge, 2015, English
    Scholarly book

  • Inclusive wealth and sustainability indicators, in Shunsuke Managi (ed), Economics of Green Growth
    SATO MASAYUKI
    Others, Routledge, 2015, English
    Scholarly book

  • Growth of inclusive wealth, in Shunsuke Managi (ed), Economics of Green Growth
    SATO MASAYUKI
    Others, Routledge, 2015, English
    Scholarly book

  • Externality and connectivity among natural and economic capitals from a sustainability perspective, in Yoh Yamashita (ed) Connectivity of Hills, Humans and Oceans: Challenge to Improvement of Watershed and Coastal Environments
    Masayuki Sato
    Others, Kyoto University Press, 2014, English
    Scholarly book

  • 佐藤真行,田中健太,馬奈木俊介(2013),「 包括的な富の成長と残差」馬奈木俊介・地球環境戦略研究機関(編)『グリーン成長の経済学―持続可能社会の新しい経済指標』
    SATO MASAYUKI, 田中健太, 馬奈木俊介
    Joint work, 昭和堂, Sep. 2013, Japanese
    Scholarly book

  • 「包括的な資本と持続可能性指標」馬奈木俊介・地球環境戦略研究機関(編)『グリーン成長の経済学―持続可能社会の新しい経済指標』
    SATO MASAYUKI, 馬奈木俊介
    Joint work, 昭和堂, Sep. 2013, Japanese
    Scholarly book

  • 「東日本大震災後の食品選択行動」馬奈木俊介(編著)『災害の経済学』
    SATO MASAYUKI, 栗山浩一
    Joint work, 中央経済社, Apr. 2013, Japanese
    Scholarly book

  • 経済辞典第5版
    SATO MASAYUKI
    Others, 有斐閣, 2013, Japanese
    Dictionary or encycropedia

  • 有機循環農産物の社会的便益と消費者行動
    SATO MASAYUKI, 村上 佳世, 植田 和弘, 新山 陽子
    Joint work, 昭和堂, Mar. 2012, Japanese
    Scholarly book

  • 河川の公共事業と政策評価
    SATO MASAYUKI
    Joint work, 京都大学学術出版会, 2012, Japanese
    Scholarly book

  • Measuring sustainability and economic valuation of the environment
    Masayuki Sato
    Joint work, United Nations University Press, 2011, English
    Scholarly book

  • 予防原則,オプション価格,費用便益分析
    SATO MASAYUKI
    Joint work, 有斐閣, 2010, Japanese
    Scholarly book

  • 持続可能性の測定と環境の経済評価
    SATO MASAYUKI
    Joint work, 日経BP, 2010, Japanese
    Scholarly book

■ Lectures, oral presentations, etc.
  • 環境とウェルビーイング
    佐藤真行
    神戸大学ウェルビーイング先端研究センターシンポジウム;異分野共創で切り拓くウェルビーイング社会, Feb. 2025, Japanese
    [Invited]
    Nominated symposium

  • "Environmental education using environmental DNA analysis increases high school students' interest in ecosystems"
    Kitani, R., Saga, T., Kasada, M., Kiyono, M., Sato, M., Ushimaru, A., Minamoto, T.
    Symposium on Adaptive behavior and its ecological foundations, Feb. 2025, English
    Poster presentation

  • “Evaluation of effectiveness of environmental education using environmental DNA analysis”
    Kitani, R., Saga, T., Kasada, M., Kiyono, M., Sato, M., Ushimaru, A., Minamoto, T.
    The 29th Biennial Conference of the Asian Association for Biology Education, Oct. 2024, English
    Poster presentation

  • 自然資本投資と里山管理
    佐藤 真行
    神戸市フォーラム「ネイチャーポジティブ経営を神戸の里地里山を見て考える」, Oct. 2024, Japanese
    [Invited]
    Public discourse

  • "Environmental Economic Approach to the Valuation of Natural Capital"
    佐藤 真行
    内閣府「ESRI政策フォーラム」, Oct. 2024, English
    [Invited]
    Public discourse

  • 都市の生態系の利用と評価:自然環境とウェルビーイング
    佐藤 真行
    国立環境研究所 環境行動変容セミナー, Sep. 2024, Japanese
    [Invited]
    Public discourse

  • 都市のなかの自然,自然のなかの都市〜環境経済学入門
    佐藤 真行
    東遊園地 Night Campus, Aug. 2024, Japanese
    [Invited]
    Public discourse

  • 「里山がもたらす生態系サービスの評価と保全」
    佐藤 真行
    神戸大学SDGsフォーラム, Jun. 2024, Japanese
    [Invited]
    Public discourse

  • 都市生態系サービスとその保全
    佐藤 真行
    UDC078 アーバンデザインセンターセミナー, Apr. 2024, Japanese
    [Invited]
    Public discourse

  • 都市住民のライフスタイルの変化が生物多様性に与える脅威とその対策
    佐藤真行
    生物多様性の保全に向けたネットワーク会議, Feb. 2024
    [Invited]
    Keynote oral presentation

  • Valuation and distribution of ecosystem services in urban areas
    Masayuki Sato
    Symposium Ecosystem Services, Wageningen University, the Netherlands, Jan. 2024, English
    [Invited]

  • 高校生を対象とした環境DNA教育の実施とその効果の検証
    木谷亮太, 佐賀達矢, 笠田実, 清野未恵子, 佐藤真行, 丑丸敦史, 源利文
    第6回環境DNA学会九州大会, Dec. 2023

  • Synergistic Effects of Urban Blue-Green Space on Thermal Environment: A Case Study of Kobe, Japan
    Yu Zhang, Masayuki Sato
    The 22 nd International Conference of the Japan Economic Policy Association, Nov. 2023, English
    Oral presentation

  • 生態系と環境・経済
    第26回自然系調査研究機関連絡会議,人と自然の博物館シンポジウム, Nov. 2023, Japanese
    [Invited]

  • Physical metrics for recreation related ecosystem services and the use of mobile big data for valuation of the services from free access open spaces
    Takashi Hayashi, Daisuke Kunii, Masayuki Sato
    29th London group on Environmental Accounting meeting, Sep. 2023, English

  • Urban Ecosystem Valuation and Conservation for Sustainable Development
    Masayuki Sato
    the Pacific Rim Conference for Digital Technology and Green Growth, Jul. 2023, English
    [Invited]
    Keynote oral presentation

  • 里地・里山のオープンスペースへの来訪者把握-モバイル・ビッグデータ活用の可能性-
    國井大輔, 林岳, 佐藤 真行
    GISコミュニティーフォーラム, May 2023

  • Investigation of the potential applicability of eDNA as an environmental education tool
    Ryota Kitani, Mieko Kiyono, Masayuki Sato, Atushi Ushimaru, Toshifumi Minamoto
    The eDNA Society International Meeting 2023, May 2023, English
    Oral presentation

  • 自然資本会計と生態系サービス評価
    佐藤真行
    SEEPSワークショップ, Dec. 2022, Japanese
    Oral presentation

  • nterdisciplinary approach toward environmental conservation policy
    Masayuki Sato
    JEPA international conference 2022, Nov. 2022, English
    [Invited]
    Keynote oral presentation

  • 「日本と英国におけるCOVID-19に対する主観的リスク評価と行動変容」
    佐藤真行, 木下信, 依田高典
    応用経済学会, Oct. 2022
    Oral presentation

  • “Urban Ecosystem valuation under decreasing and relocation of population: The case of Japan Toward sustainable development”
    Masayuki Sato
    the International Conference on Business, Economics and Management for Sustainable Development Goals(ICBEM 2022), Oct. 2022, English
    [Invited]
    Keynote oral presentation

  • “Investigating the Effect of Climate Change on Food Loss and Food Security in Bangladesh”
    Islam Saiful, Kazunobu Okubo, AHM Saiful Islam, Masayuki Sato
    Multidisciplinary Research Workshop at 50 Years of Bangladesh, Aug. 2022, English
    Public symposium

  • Review of integrated research on human well-being, ecosystem services, and spatial characteristics of cities
    Yuta Uchiyama, Masayuki Sato, Atushi Ushimaru, Toshifumi Minamoto
    3rd ESP Asia Conference,, Dec. 2021
    Oral presentation

  • ベイズ確率改定と感染予防行動
    木下信, 佐藤真行, 依田高典
    行動経済学会, Dec. 2021
    Oral presentation

  • Climate change, climatic extremes and households’ food consumption in Bangladesh: A longitudinal data analysis
    Saiful Islam, Sovannroeun Samreth, AHM Saiful Islam, Masayuki Sato
    , Virtual conference on Environmental Challenges and Agricultural Sustainability in Asia, Asian Development Bank., Dec. 2021, English
    Oral presentation

  • Proposal of how to estimate the discount rate for future ecosystem services
    Takashi Hayashi, Masayuki Sato, Rintaro Yamaguchi
    London Group meeting, Oct. 2020, English
    Public symposium

  • 森林生態系サービスの時間割引率の推定
    佐藤真行, 山口臨太郎
    環境経済・政策学会2020年大会, Sep. 2020, Japanese
    Oral presentation

  • Valuation and and Discounting of Forest Ecosystem Services: A case of forest in Japan
    Masayuki Sato, Rintaro Yamaguchi
    The 21th BioEcon Conference, Sep. 2019, English
    Oral presentation

  • Quality or quantity of urban ecosystem: which is important for human being?
    SATO MASAYUKI, Ippei Aoshima
    the 24th conference of European Association of Environmental and Resource Economists, Jun. 2019, English, University of Manchester, United Kingdom, International conference
    Oral presentation

  • 生態系評価における受益者数設定の影響分析
    林 岳, 國井 大輔, SATO MASAYUKI
    北海道農業経済学会, Mar. 2019, Japanese, 北海道大学, Domestic conference
    Oral presentation

  • Quality or quantity of urban ecosystem: which is important for human being?
    Ippei Aoshima, Masayuki Sato
    日本生態学会, Mar. 2019, English, 神戸国際会議場, Domestic conference
    Poster presentation

  • Water pollution in mining industry in Colombia: Analysis of contamination in moorland and desert ecosystem
    Paula Cano, SATO MASAYUKI
    International Water Association, Sep. 2018, English, Tokyo BIg Site, International conference
    Poster presentation

  • Connectedness to Nature and Education for Sustainability
    Masayuki Sato, Ippei Aoshima, Youngho Chang
    The Network in Education for Sustainability Asia Conference, May 2018, English, Nanyang Technological University, Singapore, International conference
    Oral presentation

  • The impact of biodiversity in river on valuation of urban ecosystem services: the case of Hanshin region using eDNA and the residents' life satisfaction data
    AOSHIMA Ippei, NAKAO Ryohei, MINAMOTO Toshifumi, USHIMARU Atushi, SATO Masayuki
    The 65th Annual Meeting of Ecological Society of Japan, Mar. 2018, English, Sapporo Convention Center, Sapporo, Japan, International conference
    Oral presentation

  • 都市生態系におけるディスサービス評価
    金谷 遼, SATO MASAYUKI
    環境科学会, Sep. 2017, Japanese, Domestic conference
    Poster presentation

  • 生態系のストック評価と生態系勘定の構築
    林 岳, SATO MASAYUKI
    環境経済・政策学会, Sep. 2017, Japanese, 高知工科大学, Domestic conference
    Oral presentation

  • 自然とのつながり意識と環境保全政策
    青島一平, Youngho Chang, SATO MASAYUKI
    環境科学会, Sep. 2017, Japanese, Domestic conference
    Oral presentation

  • Nature connectedness and Willingness to Pay for Urban Ecosystem Services
    Ippei Aoshima, Youngho Chang, SATO MASAYUKI
    Mandarin Orchard Singapore Hotel, organized by Nanyang Technological University, Aug. 2017, English, International conference
    Poster presentation

  • Ecosystem Service Valuation and Accounting Framework in Japan
    SATO MASAYUKI, Takashi Hayashi
    East Asian Association of Environmental and Resource Economics, Aug. 2017, English, Mandarin Orchard Singapore Hotel, organized by Nanyang Technological University, International conference
    Oral presentation

  • 自然環境と満足度
    青島一平, 内田圭, 丑丸敦史, SATO MASAYUKI
    日本生態学会, Mar. 2017, Japanese, Domestic conference
    Poster presentation

  • 都市緑地が主観的な緑量や満足度に与える影響の分析
    青島一平, 内田圭, 丑丸敦史, 田畑智博, SATO MASAYUKI
    環境情報科学会, Dec. 2016, Japanese, 日本大学会館, Domestic conference
    Poster presentation

  • 満足度指標を用いた都市緑地の貨幣価値評価
    青島一平, 内田圭, 丑丸敦史, SATO MASAYUKI
    環境科学会, Sep. 2016, Japanese, 東京都市大学, Domestic conference
    Poster presentation

  • 都市における生態系サービスとディスサービス
    SATO MASAYUKI, 青島一平, 金谷遼
    環境経済・政策学会, Sep. 2016, Japanese, 青山学院大学, Domestic conference
    Oral presentation

  • Natural capital after natural disaster: the case of Great Tohoku Earthqake
    SATO MASAYUKI, Rintaro Yamaguchi, Kazuhiro Ueta
    East Asian Association of Environmental and Resource Economics, Aug. 2016, English, Kyushu Sangyo University, Japan, International conference
    Oral presentation

  • Interdependent sustainability of resource traders: theory and evidence from panel data
    Sovannroeun Samreth, SATO MASAYUKI, Rintaro Yamaguchi
    East Asian Association of Environmental and Resource Economics, Aug. 2016, English, Kyushu Sangyo University, Japan, International conference
    Oral presentation

  • Ecosystem Service Valuation in Urban Area: Case Study of Mt. Rokko, Kobe, Japan
    SATO MASAYUKI, Toshifumi Minamoto, Atushi Ushimaru
    East Asian Association of Environmental and Resource Economics, Aug. 2016, English, Kyushu Sangyo University, Japan, International conference
    Oral presentation

  • 都市生活と生態系サービス
    SATO MASAYUKI, 青島 一平
    日本生態学会, Mar. 2016, Japanese, 仙台国際センター, Domestic conference
    Oral presentation

  • Public Finance and Inclusive Wealth
    SATO MASAYUKI
    Workshop on Inclusive Sustainable Development in Asia, Dec. 2015, English, Kobe University, Japan, International conference
    Public symposium

  • 新国富の実証研究:現状と方向性
    SATO MASAYUKI
    環境経済・政策学会, Sep. 2015, Japanese, 京都大学, Domestic conference
    Oral presentation

  • Valuation of natural capital and assessing sustainability of development
    SATO MASAYUKI
    HSS Environment and Sustainability Research, Nanyang Technological University, Singapore, Jul. 2015, English, International conference
    [Invited]
    Invited oral presentation

  • Sustainability indicator and the shadow price of natural capital
    SATO MASAYUKI, Runsinarith Phim, Shunsuke Managi
    European Association of Environmental and Resource Economists, Jun. 2015, English, Helsinki, Finland, International conference
    Oral presentation

  • 持続可能性指標の構築における自然資本のシャドウ・プライス
    SATO MASAYUKI
    持続可能性・幸福度指標シンポジウム, Jan. 2015, Japanese, 富国生命ビル, Domestic conference
    [Invited]
    Nominated symposium

  • Some Discussion Points on Sustainability Indicators based on “Capital Approach"
    SATO MASAYUKI
    Workshop on Inclusive Wealth Accounting and Ecosystem Service, Nov. 2014, English, Nagoya University, International conference
    Public discourse

  • 持続可能性指標における自然資本のシャドウ・プライス
    SATO MASAYUKI, 馬奈木俊介
    環境経済・政策学会, Sep. 2014, Japanese, 法政大学, Domestic conference
    Oral presentation

  • Measuring regional wealth and assessing sustainable development: a case study of a disaster-torn region in Japan
    Rintaro Yamaguchi, SATO MASAYUKI, Kazuhiro Ueta
    the 5th World Congress of Environmental and Resource Economists, Jun. 2014, English, Turky, International conference
    Oral presentation

  • Measuring regional wealth and assessing sustainable development: a case study of a disaster-torn region in Japan
    Rintaro Yamaguchi, SATO MASAYUKI, Kazuhiro Ueta
    the 4th Congress of East Asian Association of Environmental and Resource Economics, Feb. 2014, English, Busan, Korea, International conference
    Oral presentation

  • Another Avenue for Anatomy of Income Comparisons: Evidence from Hypothetical Choice Experiments
    Katsunori Yamada, SATO MASAYUKI
    『行動経済学・行動ファイナンスの発展』 コンファレンス, Feb. 2014, Japanese, 大阪大学中之島センター, Domestic conference
    [Invited]
    Nominated symposium

  • 包括的資本から見た震災
    山口臨太郎, SATO MASAYUKI, 植田和弘
    環境経済・政策学会, Sep. 2013, Japanese, 神戸大学, Domestic conference
    Oral presentation

  • 統合的持続可能な指標の計測:地球環境データを補間したInclusive Wealth Index
    Jue Yang, SATO MASAYUKI, 馬奈木俊介
    環境経済・政策学会, Sep. 2013, Japanese, 神戸大学, Domestic conference
    Oral presentation

  • 持続可能性指標としての包括的資本データベース~現状と拡張~
    SATO MASAYUKI, Jue Yang, 馬奈木俊介
    環境経済・政策学会, Sep. 2013, Japanese, 神戸大学, Domestic conference
    Oral presentation

  • ダム建設問題をめぐる合意形成とその課題―設楽ダム計画を事例として―
    蔡 佩宜, SATO MASAYUKI, 篭橋 一輝, 植田 和弘
    環境経済・政策学会, Sep. 2013, Japanese, 神戸大学, Domestic conference
    Oral presentation

  • Stability of Sustainable Development Path and the Institution
    Masayuki Sato, sovannroeun Samreth, Kengo Sasaki
    East Asian Economic Association, Oct. 2012, English, International conference
    Oral presentation

  • 持続可能な発展の経済評価とGenuine Savings-資本の包括性と全要素生産性-
    SATO MASAYUKI, 田中 健太, 馬奈木 俊介
    環境経済・政策学会, Sep. 2012, Japanese, Domestic conference
    Oral presentation

  • How total factor productivity contributes to sustainable development?
    Masayuki Sato, Kenta Tanaka, Shunsuke Managi
    The 2nd Congress of the East Asian Association of Environmental and Resource Economics, Feb. 2012, English, International conference
    Oral presentation

  • Genuine Savings of Open Economies with Renuwable Resources
    Rintaro Yamaguchi, Masayuki Sato
    The 2nd Congress of the East Asian Association of Environmental and Resource Economics, Feb. 2012, English, International conference
    Oral presentation

  • 持続可能な発展と経路の安定性:ARCH-Mによる制度の影響分析
    SATO MASAYUKI
    環境経済・政策学会, Sep. 2011, Japanese, Domestic conference
    Oral presentation

  • 国産材の利用に関する住民意識調査
    SATO MASAYUKI, 大川 智船, 由岡 崇仁
    環境科学会, Sep. 2011, Japanese, Domestic conference
    Oral presentation

  • 技術進歩と地球環境:グローバル公共財としての環境を伴う2国世代重複モデルによる分析
    SATO MASAYUKI, 中川 真太郎, 山口 臨太郎
    環境経済・政策学会, Sep. 2011, Japanese, International conference
    Oral presentation

  • Stability of Sustainable Development Path and the Institution
    Masayuki Sato, Sovannroeun Samreth, Kengo Sasaki
    European Association of Environmental and Resource Economists, Jul. 2011, English, International conference
    Oral presentation

  • Measuring Genuine Saving for the Future by Changes of Wealth with CO2 Emissions Constraints
    Koji Tokimatsu, Rintaro Yamaguchi, Masayuki Sato, Masahiro Nishio, Kazuhiro Ueta
    European Association of Environmental and Resource Economists, Jul. 2011, English, International conference
    Oral presentation

  • Environment,Growth,and Technology Gap in a Two-Country Overlapping Generations Model
    Shintaro Nakagawa, Rintaro Yamaguchi, Masayuki Sato
    European Association of Environmental and Resource Economists, Jul. 2011, English, International conference
    Oral presentation

  • 持続可能性指標のボランティリティと制度の質
    SATO MASAYUKI, 佐々木 健吾
    応用地域学会, Dec. 2010, Japanese, Domestic conference
    Oral presentation

  • 肉の袋売りの実態とその発生抑制効果
    SATO MASAYUKI, 山川 肇, 杉浦 淳吉, 福岡 雅子
    廃棄物資源循環学会, Nov. 2010, Japanese, Domestic conference
    Oral presentation

  • 持続可能性の国際依存
    SATO MASAYUKI, サムレト・ソワンルン, 山口 臨太郎
    環境経済・政策学会, Nov. 2010, Japanese, Domestic conference
    Oral presentation

  • 世代重複モデルにおける成長と越境汚染の自発的削減
    中川 真太郎, 山口 臨太郎, SATO MASAYUKI
    環境経済・政策学会2010年大会, Sep. 2010, Japanese, Domestic conference
    Oral presentation

  • Measuring future dynamics of Genuine Saving and comprehensive Wealth:an application of an integrated assessment model
    Koji Tokimatsu, Rintaro Yamaguchi, Masayuki Sato, Masahiro Nishio, Kazuhiro Ueta
    The 4 th World Congress on Environmental and Resource Economists, Jul. 2010, English, International conference
    Oral presentation

  • Growth and Voluntary Abatement of Transboundary Pollution in an Overlapping Generations Model
    Shintaro Nakagawa, Rintaro Yamaguchi, Masayuki Sato
    The 4th World Congress on Environmental and Resource Economists, Jun. 2010, English, International conference
    Oral presentation

  • Measurement of Social Preference from Utility-Based Choice Experiments
    Katsunori Yamada, Yasuhiro Nakamoto, Masayuki Sato
    International Symposium on Econometric Theory and Application, May 2010, English, International conference
    Oral presentation

  • 領域横断的研究・教育の可能性と課題
    SATO MASAYUKI
    海洋工学会, Mar. 2010, Japanese, Domestic conference
    Oral presentation

  • Sustainability Dependency under International Relationships
    SATO MASAYUKI, Sovannroeun Samreth, Rintaro Yamaguchi
    Sustainable Economic Development Seminar with Special invitation to Parth Dasgupta, Feb. 2010, English, International conference
    Oral presentation

  • Measuring future dynamics of Genuine Saving and comprehensive Wealth
    Koji Tokimatsu, Rintaro Yamaguchi, SATO MASAYUKI, Masahiro Nishio, Kazuhiro Ueta
    Sustainable Economic Development Seminar with Special invitation to Parth Dasgupta, Feb. 2010, English, International conference
    Oral presentation

  • Growth and Voluntary Abatement of Transboundary Pollution in an Overlapping Generations Model
    SATO MASAYUKI, Shintaro Nakagawa, Rintaro Yamaguchi
    Sustainable Economic Development Seminar with Special invitation to Parth Dasgupta, Feb. 2010, English, International conference
    Oral presentation

  • Genuine Savings of Open Economies with Renewable Resources
    SATO MASAYUKI, Rintaro Yamaguchi
    Sustainable Economic Development Seminar with Special invitation to Parth Dasgupta, Feb. 2010, English, International conference
    Oral presentation

  • Payment for Watershed Services:Economic valuation of perceived changes and adaptive incentives of goods/services
    Hebin Lin, Masayuki Sato
    International Symposium on Integrated Coastal Management for Marine Biodiversity in Asia, Jan. 2010, English, International conference
    Oral presentation

  • 持続可能な発展指標の将来値の推計方法に関する研究
    SATO MASAYUKI, 時松 宏治, 山口 臨太郎, 植田 和弘
    環境経済・政策学会, Sep. 2009, Japanese, Domestic conference
    Oral presentation

  • A simple Numerical Study on Sustainable Development with Genuine Saving
    SATO MASAYUKI, サムレト・ソワンルン, 山田 克宣
    環境経済・政策学会, Sep. 2009, English, Domestic conference
    Oral presentation

  • ジェニュイン・セイビングの基礎理論と測定上の諸問題
    SATO MASAYUKI
    持続可能な発展の重層的環境ガバナンス シンポジウム, Jun. 2009, Japanese, Domestic conference
    [Invited]
    Invited oral presentation

  • Genuine Saving with Adjustment Costs
    SATO MASAYUKI, Rintaro Yamaguchi, Kazuhiro Ueta
    European Association of Environmental and Resource Economists, Jun. 2009, English, International conference
    Oral presentation

  • 持続可能性の測定と環境の評価
    SATO MASAYUKI
    KSIワークショップ, Mar. 2009, Japanese, Domestic conference
    Oral presentation

  • Genuine saving with Adjustment Costs
    SATO MASAYUKI, Rintaro Yamaguchi, Kazuhiro Ueta
    European Association of Environmental and Resource Economists, Mar. 2009, English, International conference
    Oral presentation

  • 災害リスクと環境リスクの複合的経済評価
    SATO MASAYUKI, 上野 健太, 植田 和弘
    環境経済・政策学会, Sep. 2008, Japanese, Domestic conference
    Oral presentation

  • 消費者の購買行動における情報提供の役割と効果に関する分析
    SATO MASAYUKI, 楠部 孝誠, 植田 和弘, 高月 紘, 新山 陽子
    廃棄物学会, Nov. 2007, Japanese, Domestic conference
    Oral presentation

  • 環境情報の処理・評価と消費者行動
    SATO MASAYUKI, 楠部 孝誠, 植田 和弘, 高月 紘, 新山 陽子
    環境経済・政策学会, Oct. 2007, Japanese, Domestic conference
    Oral presentation

  • 環境情報と消費者行動
    SATO MASAYUKI
    地球環境関西フォーラム, Oct. 2007, Japanese, Domestic conference
    [Invited]
    Invited oral presentation

  • Environmental Valuation in Sustainability Science
    SATO MASAYUKI
    The 9th Kyoto University international Symposium, Jun. 2007, English, International conference
    Oral presentation

  • Economic Valuation of the Environment in Sustainability Studies
    SATO MASAYUKI
    KSI International Symposium,the 1st Young Researcher' Session Sustainability-from "Now" to the "Future", Jun. 2007, English, International conference
    Oral presentation

  • Studies and Educations on Sustainability in KSI and Graduate School of Global Environmental Studies
    SATO MASAYUKI
    International Working Session on Sustainability in Higher Education, Mar. 2007, English, International conference
    Oral presentation

  • サステイナビリティと環境評価
    SATO MASAYUKI
    第2回KSIワークショップ, Sep. 2006, Japanese, Domestic conference
    Oral presentation

  • 表明選択法による情報過負荷の測定とその制御
    SATO MASAYUKI
    環境経済・政策学会, Oct. 2005, Japanese, Domestic conference
    Oral presentation

  • 食品購買時の提示情報量と消費者の選択行動:トレーサビリティ・システムにおける情報提供をめぐって
    SATO MASAYUKI, 新山 陽子
    フードシステム学会, Jun. 2005, Japanese, Domestic conference
    Oral presentation

  • IP電話需要のコンジョイント分析
    SATO MASAYUKI, 木下 信, 依田 高典
    公益事業学会, Jun. 2005, Japanese, Domestic conference
    Oral presentation

  • 環境・品質情報の信頼性と消費者行動
    SATO MASAYUKI
    環境経済・政策学会, Sep. 2004, Japanese, Domestic conference
    Oral presentation

  • 有機野菜に対する消費者選好分析:地域内有機物循環と認証ラベル
    SATO MASAYUKI, 坂上 雅治, 鈴木 靖文, 植田 和弘, 高月 紘
    環境科学会, Sep. 2003, Japanese, Domestic conference
    Oral presentation

  • 建築廃棄物問題と住宅政策:離散選択モデルを用いた住宅選好分析からのアプローチ
    SATO MASAYUKI
    環境経済・政策学会, Sep. 2003, Japanese, Domestic conference
    Oral presentation

  • 有機野菜の販売可能性実験とその評価
    SATO MASAYUKI, 坂上 雅治, 鈴木 靖文, 植田 和弘, 高月 紘
    環境経済・政策学会, Sep. 2002, Japanese, Domestic conference
    Oral presentation

■ Research Themes
  • 可処分時間に着目した幸福度アプローチによる持続可能な消費の実現
    鶴見 哲也, 佐藤 真行, 内山 愉太, 山口 臨太郎, 篭橋 一輝
    日本学術振興会, 科学研究費助成事業, 基盤研究(B), 南山大学, 01 Apr. 2023 - 31 Mar. 2028

  • Disparities and effects of acknowledgement of ecosystem services in daily life: developing a method for improving urban regional environment and health
    内山 愉太, 喜屋武 享, 高倉 実, 佐藤 真行, 丑丸 敦史, 原田 和弘, 香坂 玲
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research, Grant-in-Aid for Scientific Research (B), Kobe University, 01 Apr. 2023 - 31 Mar. 2027

  • 地域住民が貢献度を実感できる持続可能性評価手法の開発研究
    林 岳, 佐藤真行, 國井大輔
    日本学術振興会, 科学研究費助成事業, 基盤研究(C), 農林水産省農林水産政策研究所, Apr. 2024 - Mar. 2027

  • Valuation and conservation of urban ecosystem services under changing population structure
    佐藤 真行, 丑丸 敦史, 源 利文, 内山 愉太
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), Grant-in-Aid for Scientific Research (B), Kobe University, 01 Apr. 2022 - 31 Mar. 2026

  • 新型コロナウィルス感染拡大下での都市の生態系サービスとその評価
    佐藤真行
    神戸市, アーバンイノベーション神戸, Sep. 2020 - Mar. 2022, Principal investigator

  • 国・地方公共団体における生態系勘定の導入に向けた研究
    佐藤 真行
    環境省, 環境経済の政策研究, Jun. 2018 - Mar. 2021, Principal investigator

  • Kenji Takeuchi
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (B), Grant-in-Aid for Scientific Research (B), Kobe University, Apr. 2016 - Mar. 2019
    This study investigated the impact of innovation of environmental technology on economic outcomes by using econometric methods. We explored relationship between patent applications and export values with regard to wind and solar energy technology. As are result of gravity model analysis based on OECD 27 countries data, we found that the higher level of innovation lead to the higher export values although the relationships is weaker for solar energy technology.
    Competitive research funding

  • 生態系サービスの定量的評価及び生態勘定フレームワーク構築に向けた研究
    佐藤 真行
    環境省, 環境経済の政策研究, Jun. 2015 - Mar. 2018, Principal investigator
    Competitive research funding

  • 第五次環境基本計画の策定に向けた各種指標の開発、指標の評価方法等の開発、諸施策・総合的環境指標の在り方の検討
    佐藤 真行
    環境省, 環境経済の政策研究, Jun. 2015 - Mar. 2018, Coinvestigator
    Competitive research funding

  • Sato Masayuki, TAKAMI Yasuoki, MINAMOT Toshifumi, ITO Masayuki
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Challenging Exploratory Research, Grant-in-Aid for Challenging Exploratory Research, Kobe University, Apr. 2015 - Mar. 2018, Principal investigator
    This research investigated ecosystem valuation around Mt. Rokko, which is located near Kobe, a major city in Japan. Special attention was paid to how differences in lifestyle and experiences of valuators influence willingness to pay. It was found that certain experiences had a significant effect on valuation of ecosystem services. From psychological analysis, it was also found that psychological measure offered the different results from welfare measure. These findings suggest the importance of considering the diversity of valuators, and it also warns the extinction of experience with nature under on going urbanization for urban ecosystem conservation. This research concludes that measurement approach, recognition process, urbanization and lifestyle change are important in ecosystem service valuation.
    Competitive research funding

  • 馬奈木 俊介, 山口 臨太郎, 佐藤 真行, 植田 和弘
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Specially Promoted Research, Grant-in-Aid for Specially Promoted Research, 2014 - 2018, Coinvestigator
    本研究の目的は、震災等の外的ショックや、人口減少という今日的課題を念頭に、新しい時代文脈における持続可能な発展の経済学的ビジョンを提示することである。本研究のもたらす貢献は、第一に、世界、国、国内の地域という様々な空間軸で持続可能性を理論づけ、包括的資本とシャドウ価格のデータを整備する、第二に、各国の持続可能性指標に関して世界で最も広範囲なデータベースを構築する、第三に、全国・世界的規模の住民意識に関する調査から包括的富と幸福度を統合したデータベースを開発する、第四に、東日本大震災の前後のデータセットによって、災害時の復旧の度合いや今後の持続可能性を測定可能とすることである。 これらの研究成果は、論文として査読付き国際・国内学術雑誌に多数掲載し、また書籍も学術的に知名度の高い国際・国内の出版社から出版している。分野も、特別推進研究で研究対象としている環境経済・環境政策・環境行動・資源・エネルギー・災害・生物多様性・持続可能性など多岐にわたる。代表・分担者及び特任講師・助教・学術研究員は、定評のある国内・国際主要学会にて発表を行っている。 以下は、これら貢献の詳細である。まず、本研究が対象とする人口減少下における持続可能な発展論の経済学的研究のため、人工資本・人的資本・自然資本を統合し算出した、持続可能な発展の指標である新国富指標(包括的富、IWI)について、日本国内・世界にて、都道府県、政令指定都市、市区町村レベルでの調査を行い、新国富指標の計算を終えた。特に、構築された国内データを用いて、福岡県糟屋郡久山町、熊本県水俣市、福井県などの地域と協力して、これらの地域での政策決定に生かせるよう働きかけ、久山町では実際に予算配分を決定する際の指標とした。宮城県と福島県では、東日本大震災によるIWIの変化を測定し、震災等の外的ショックが持続可能性にもたらした影響を議論した。政策ツールとして、IWIやグリーンNNPの額・成長率にリンクする債券を思考実験として提案した。さらに、各国の制度がIWIに与える影響を分析した。また将来人口を含めた一人当たりで見た動学的平均功利主義IWIと通常の一人当たりIWIを理論・実証的に比較分析し、持続可能性分析に与える影響を考察した。市区町村レベルだけでなく、中国におけるさらに詳しい新国富指標のデータ構築のため、30メートル四方でのメッシュデータを作成し、中国全土における新国富指標の変化を詳細に分析することに成功した。 成果として、国連報告書(Inclusive Wealth Report 2018)を代表として執筆した。また、Natureをはじめとする高いインパクトファクターの雑誌に論文を出版した。42か国国際アンケートの分析を進めている。

  • NIIYAMA Yoko, KASUGA Fumiko, KURIYAMA Koichi, TAKATORIGE Toshio, KUSUMI Takashi, AKITSU Motoki, HOSONO Hiromi, KUDO Haruyo, KITO Yayoi, TSUTSUI Toshiyuki, IMAI Yutaka, OZAWA Mamoru, MATSUMOTO Tsuneo, YASAKA Masamitsu, HATANO Takeshi, TAKENOUCHI Hirofumi, TACHIKAWA Masashi, KAWAMURA Ritsuko, KIYOHARA Akiko, TSUJIMURA Hideyuki, SATO Masayuki, YAMAGUCHI Michitoshi, ISEKI Ryuta, HIRAYAMA Rumi, SEKINE Kae, IMAIZUMI Aki, YAMAMOTO Syohei
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (S), Grant-in-Aid for Scientific Research (S), Kyoto University, 01 Apr. 2010 - 31 Mar. 2015
    Risk communication, an interactive exchange of information and opinions concerning risks among risk managers, risk assessors, citizens and other interested parties, is considered the most critical element in the risk analysis process. To promote risk communication, we succeeded in: 1) elucidating the characteristics of public risk perception, understanding of information and food choice behavior; 2) developing an interactive risk communication model with experts and citizens, and examining the effect by experimentation, and; 3) drawing up a design of a food communication text. In addition, we developed case studies locally and internationally to establish ethics of food business operators, ethical commitments of consumers to food and agriculture, and profession of food hygiene engineers.

  • 高質で持続的な生活のための環境政策における指標研究
    馬奈木俊介
    環境省, 環境経済の政策研究, Jun. 2012 - Mar. 2015, Coinvestigator

  • 制度を媒介した持続可能な発展と主観的福祉のリンゲージ
    植田 和弘, 佐藤 真行, 中元 康裕, 中川 真太郎, 前田 章, 山口 臨太郎, 時松 宏治, 西尾 匡弘
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (A), Grant-in-Aid for Scientific Research (A), Kyoto University, 2011 - 2015, Coinvestigator
    人間の福祉(Well-being)は、決定要因である生産的基盤と、構成要素である幸福や生活満足度とに分けて考えることができる。これまでは、前者に基づいた持続可能な発展の研究と、後者の幸福度等の研究とが個別に進んでいた。そこで本研究では、両者を結び付ける枠組みについて、決定要因と構成要素とにかかわる制度に注目して検討した。これにより、消費や効用をベースにした持続可能な発展から、幸福度等の主観的福祉まで含めた持続可能な発展に議論を拡張することができる。 本年度は、(1)幸福度等の主観的福祉と持続可能性と、(2)制度と持続可能性、のサブテーマの統合研究に着手した。具体的には下記の通りである。 第一に、昨年度まで進められてきた最適成長モデルに基づく持続可能性研究と、主観的福祉が経済成長に与える影響のインプリケーションを統合し、主観的福祉に基づいた持続可能な発展の概念枠組みを検討した。 第二に、昨年度まで進められてきた公共財としての地球環境の持続可能性に関する分析結果を踏まえ、環境難民など具体的な問題への適用を念頭に、複数国からなる国際社会での制度と持続可能性に関する理論分析枠組みを検討した。 第三に、主観的福祉を反映した資本の一例として習慣形成を取り上げ、その社会的価値(シャドー価格)を用いて従来の持続可能性指標を拡充する枠組みを構築した。 第四に、自然資本のシャドー価格を使って持続可能性指標を計算する際、類似する自然資本のシャドー価格を援用する便益移転などの評価手法を用いることで主観的福祉を反映させる方法について検討した。 第五に、コンピュータ・シミュレーションによって将来の持続可能性指標を算出する際に設定する必要がある消費者の選好パラメータについて、主観的福祉を反映する実験的研究に着手した。具体的には、参照水準が主観的福祉に与える影響、利他主義、主観的リスク・時間選好等である。

  • SATO Masayuki
    Japan Society for the Promotion of Science, Grants-in-Aid for Scientific Research Grant-in-Aid for Young Scientists (B), Grant-in-Aid for Young Scientists (B), Kyoto University, 2007 - 2009, Principal investigator
    Based on the economic theory of sustainable development, this study set up an analytical framework of Genuine Savings indicator for both theoretical and empirical researches. Through the investigation of dynamic process of Genuine Savings, we clarified the policy target which is aiming to drive the economy to the sustainable path. Combined to environmental valuation techniques, we estimated future Genuine Savings with higher accuracy.

  • 環境評価と消費者行動分析
    佐藤 真行
    日本学術振興会, 科学研究費助成事業 特別研究員奨励費, 特別研究員奨励費, 京都大学, 2005 - 2006
    本年度は環境の価値の経済学的定式化とその測定手法の開発にとりくみ、それら環境評価手法に基いた環境政策に関する研究を行った。本年度は研究計画の最終年度にあたるため、これまでの研究蓄積を総括し、本研究課題の成果を論文にまとめ、学術雑誌等に投稿し掲載された。 第一に、離散選択モデルを環境問題とりわけ建築廃棄物問題に応用した研究「建築廃棄物問題と住宅政策」が査読を経て『経済政策ジャーナル』に掲載された。これは昨年度の研究に基づくものであるが、今年度の改訂の際に住宅選択時の環境負荷にかんする消費者選好の多様性を分析するために、計量モデル(Random Parameter Logit Model)を選好パラメタの相関を含めるかたちに展開し、そうした選好の多様性をふまえて建築廃棄物問題と現状の住宅政策にかんする考察を行った。 第二に、とりわけ情報の不完全性と繰り返される消費者行動と環境の認識を分析するための研究「環境・品質情報の信頼性と消費者行動」が査読を経て『国民経済雑誌』に掲載された。本研究では離散選択モデルと計数データモデルを併用することで、繰り返し選択と環境認識の関係を分析した。また、先の研究とあわせて、消費者選択の頻度によって情報の影響の差異があり、環境評価手法における注意点をあわせて整理した。 第三に、情報の質と量が消費者行動に影響することが定量的に示した以上の研究を発展させ、情報の受け手側の性質に注目して情報過負荷現象の発生と抑制のメカニズムを分析する研究に着手した。本年度は、消費者への情報提供や教育・啓蒙活動の影響を分析する研究を行った。知識や関心が高くなければ環境情報は適切に処理されず選択における混乱(行動誤差)の原因になること、そして知識の提供や専門家とのコミュニケーションはそうした誤差を抑制する作用があることを示した。

TOP