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GOTO Masashi
Research Institute for Economics and Business Administration / Corporate Competitiveness Unit
Associate Professor

Researcher basic information

■ Research Keyword
  • Profession
  • Artificial intelligence
  • Organization Theory
  • craft
  • Identity
  • Service R&D
■ Research Areas
  • Humanities & social sciences / Business administration
■ Committee History
  • Oct. 2023 - Present, 組織学会, 国際委員会幹事

Research activity information

■ Award
  • Oct. 2022 Journal of Professions and Organization, JPO Best Paper Award 2021/2022, Accepting the future as ever-changing: Professionals' sensemaking about artificial intelligence
    共同研究・競争的資金等の業績IDIRI

  • Mar. 2018 京都大学, 平成29年度京都大学総長裁量経費人文・社会系若手研究者出版助成

■ Paper
  • When professionals become entrepreneurs: Identity construction of lawtech startup founders in Japan
    Masashi Goto, Masahiro Kotosaka, Mari Sako
    Lead, 2024, Journal of Professions and Organization, 11(3) (3), English
    [Refereed]
    Scientific journal
    Link to Kobe Univ. Repository (Kernel)

  • Masashi Goto
    Lead, Oct. 2023, Research Policy, 52(8) (8), English
    [Refereed]
    Scientific journal
    Link to Kobe Univ. Repository (Kernel)

  • Accepting the future as ever-changing: Professionals' sensemaking about artificial intelligence
    Masashi Goto
    Lead, Feb. 2022, Journal of Professions and Organization, 9(1) (1), 77 - 99, English
    [Refereed]
    Scientific journal
    Link to Kobe Univ. Repository (Kernel)

  • Collective professional role identity in the age of artificial intelligence
    Masashi Goto
    Lead, Mar. 2021, Journal of Professions and Organization, 8(1) (1), 86 - 107, English
    [Refereed]
    Scientific journal
    Link to Kobe Univ. Repository (Kernel)

  • Theorization of institutional change in the emergence of disruptive technology: Big 4 accounting firms and AI audit
    Masashi Goto
    Lead, Jun. 2018, Academy of Management Global Proceedings, Surry(2018) (2018), English
    [Refereed]
    International conference proceedings

  • 制度派組織論における、制度的圧力への反応にみられる組織間差異の決定要因の探索研究
    後藤将史
    Lead, Mar. 2017, 京都大学大学院経済学研究科, Japanese
    [Refereed]
    Doctoral thesis

  • 制度の同化圧力を受ける組織における、外的正当性に対する感度：日本企業7社におけるグローバル人事制度導入の事例研究
    後藤将史
    Lead, Apr. 2016, 国際ビジネス研究, 8(1) (1), 5 - 25, Japanese
    [Refereed]
    Scientific journal

  • What forms participant appraisals of stress management interventions? Stress management from the employee’s perspective
    Masashi Goto
    Lead, Sep. 2009, The University of Oxford, English
    [Refereed]
    Master thesis

■ MISC
  • Tradition and Craft Organising: A Review of the Context of Japanese Sake Master Brewer
    Masashi Goto
    Mar. 2024, RIEB Discussion Paper Series, DP2024-07, English
    Introduction research institution

  • 『雇用の未来』をめぐる経営学研究の動向
    後藤将史
    Sep. 2023, 国民経済雑誌, 227(5) (5), 139 - 155, Japanese
    Introduction research institution

  • AIが経営に投げかける論点：経営学での議論から
    後藤将史
    Jun. 2023, オムニ・マネジメント, (7月号) (7月号), 4 - 11, Japanese
    [Invited]
    Introduction other

  • Professional service innovation in digitalization
    Masashi Goto
    Apr. 2022, RIEB Discussion paper series, DP2022-21

  • A case study of professionals' institutional work in digitalisation
    Masashi Goto
    Mar. 2022, RIEB Discussion paper series DP2022-12, English
    Report research institution

  • New Technology Development and Trade Association: A Case Study of Retail AI
    Masashi Goto
    Aug. 2021, Transactions of the Academic Association for Organizational Science, 10(1) (1), 198 - 203, Japanese
    Summary national conference

  • Rising Disruptive Technology and Changing Professionalism
    Masashi Goto
    Aug. 2021, Keizai-Ronso (The Economic Review), 195(3) (3), 69 - 86, Japanese
    Introduction research institution

  • Craft work organization studies for Japan: With the view of Yoshimi Takeuchi
    Masashi Goto
    Jun. 2021, The Kokumin-Keizai Zasshi, 223(6) (6), 105 - 119, Japanese
    Introduction research institution
    Link to Kobe Univ. Repository (Kernel)

  • Accepting the future as unforeseeable: Sensemaking by professionals in the rise of artificial intelligence
    Masashi Goto
    Mar. 2021, RIEB Discussion paper series DP2021-05, 1 - 40, English
    Report research institution

  • Theorization of Institutional Change in the Rise of Artificial Intelligence
    Masashi Goto
    Mar. 2020, RIEB Discussion Paper Series, DP 2020-12, pp.1-51, English
    Report research institution

  • Impact of digital innovation on business management
    Masashi Goto
    Sep. 2019, Hitachi Review, 68(4) (4), 6 - 7, English
    [Invited]
    Introduction other

  • デジタル革新が企業経営にもたらすインパクト
    Masashi Goto
    Jun. 2019, 日立評論, 101(3) (3), 6 - 7, Japanese
    [Invited]
    Introduction other

  • AIが企業経営にもたらすインパクト
    Masashi Goto
    Feb. 2019, ダイヤモンドクオータリー, (14) (14), 50 - 55, Japanese
    [Invited]
    Introduction commerce magazine

  • 制度的圧力に対する「意図せざる不実行」の比較事例研究
    後藤将史
    Aug. 2017, 組織学会大会論文集, 6(1) (1), 87 - 93, Japanese
    Summary national conference

  • 変革リーダーの制度的属性と政治的戦術：日本企業3社のグローバル人事制度導入に関する比較事例研究
    後藤将史
    Oct. 2016, 国際ビジネス研究学会第23回全国大会報告要旨, Japanese
    Summary national conference

  • トップ経営研究者と考える「新興国企業のインパクト」
    後藤将史
    Mar. 2016, Diamond ハーバードビジネスレビュー（ウェブ）, Japanese
    Introduction commerce magazine

  • 新興国企業が生み出す新たな経営モデル
    後藤将史
    Dec. 2015, Diamond ハーバードビジネスレビュー（ウェブ）, Japanese
    Introduction commerce magazine

  • Business models of EMNCs
    Masashi Goto
    Jun. 2015, 会計情報, 466, 36 - 40, Japanese
    [Invited]
    Introduction other

  • グローバル化には組織改革が急務 トップの不退転の決意こそ全て
    Masashi Goto
    Mar. 2013, 月刊グローバル経営, 366, 28 - 29, Japanese
    [Invited]
    Introduction commerce magazine

  • あらためて問う、英語と企業のグローバル化
    後藤将史
    Oct. 2012, 第38回産研フォーラム報告書（早稲田大学産業経営研究所）, Japanese
    [Invited]
    Lecture materials

  • グローバルで勝てる組織を作る7つの鍵―フレームワークと先進企業の実態
    後藤将史
    Jul. 2012, 神戸経済同友, (393) (393), 8 - 11, Japanese
    [Invited]
    Lecture materials

  • 組織・人材のグローバル化が遅れる日本企業に効果的な五つの処方箋
    Masashi Goto
    Apr. 2012, 週刊ダイヤモンド, 100(15) (15), 120 - 123, Japanese
    [Invited]
    Introduction commerce magazine

  • BRICsプラスの有力企業100社
    後藤将史(共著)
    Nov. 2007, Diamond ハーバードビジネスレビュー, 32(11) (11), 186 - 202, Japanese
    [Invited]
    Introduction commerce magazine

■ Books And Other Publications
  • グローバル人事改革の挫折と再生 制度論で捉える組織変革
    後藤将史
    Single work, 京都大学学術出版会, Mar. 2018

  • グローバルで勝てる組織を作る7つの鍵 人材活用の新戦略
    後藤将史
    Single work, 東洋経済新報社, Feb. 2012

■ Lectures, oral presentations, etc.
  • How generative AI can enhance professionals’ knowledge sharing and learning: The case of a virtual community of practice for lawyers
    Masashi Goto
    40th EGOS Colloquium (Milan, italy), Jul. 2024, English
    Oral presentation

  • The role of professional associations in the digitalization of knowledge work
    Masashi Goto
    Society for the Advancement of Socio-Economics, 36th Annual SASE Meeting, 2024 (Limerick), Jun. 2024, English
    Oral presentation

  • Craft unions in the 21st century: Obsolete heritage or new communities of practice?
    Masashi Goto
    International Workshop on Craft and New Forms of Organizing (Kyoto University), Apr. 2024, English
    [Invited]
    Oral presentation

  • Professional Institutional Maintenance in the Age of Artificial Intelligence
    Masashi Goto
    83rd Annual Meeting of the Academy of Management (Boston), Aug. 2023, English
    Oral presentation

  • Analysis of the Impact of AI Technology on CPA Work: Simulating the Possibility of Improving the Pproductivity of CPA Work with AI
    Takefumi Ueno, Ryo Kato, Motohiko Nakamura, Masashi Goto, Takahiro Hoshino
    Annual Oxford Conference on Professional Service Firms, Jul. 2023, English
    [Invited]
    Invited oral presentation

  • Analysis of the impact of AI technology on CPA work: Simulating the possibility of improving the productivity of CPA work with AI
    Takafumi Ueno, Ryo Kato, Motohiko Nakamura, Masashi Goto, Takahiro Hoshino
    Disrupting technology: Contextualising continuity and change in technology, work and employment (Monash University, Prato, Italy), Jun. 2023, English
    Oral presentation

  • From pre-modern guilds to hybrid innovator communities: The changing organisation of Toji (Japanese sake master brewer)
    Masashi Goto
    International Workshop on Craft and New Forms of Organizing (Kyoto University), Apr. 2023, English
    [Invited]
    Invited oral presentation

  • Institutional logic, founder social identity, and firm strategic choice
    Masashi Goto, Masahiro Kotosaka, Mari Sako
    SMS (Strategic Management Society) 42nd Annual Conference (London), Sep. 2022, English
    Oral presentation

  • Digitalisation as Preventive Defence Institutional Work: A Case Study of the Audit Profession and Artificial Intelligence
    Masashi Goto
    Annual Oxford Conference on Professional Service Firms (Online), Sep. 2021, English
    Oral presentation

  • How Professional Service Firms Innovate Professional Services with Artificial Intelligence: A Case of ‘AI Auditing’
    Masashi Goto
    81st Annual meeting of the Academy of Management (Online), Jul. 2021, English
    Oral presentation

  • Institutional Logic, Founder Social Identity and Firm Strategic Choice: A Case Study of Lawtech Industry in Japan
    Masashi Goto, Masahiro Kotosaka, Mari Sako
    Society for the Advancement of Socio-Economics, 33rd Annual SASE Meeting, 2021 Virtual Conference, Jul. 2021, English
    Oral presentation

  • 新技術の実装に向けた業界団体の活用：人工知能と小売業
    後藤将史
    2021年度組織学会研究発表大会（東洋大学）, Jun. 2021, Japanese
    Oral presentation

  • Why and How Professionals Engage in Start-Ups That Advance Self-Disrupting Technology for the Profession: A Case of Lawtech in Japan
    Masashi Goto, Masahiro Kotosaka, Mari Sako
    Society for the Advancement of Socio-Economics, 32nd Annual SASE Meeting, 2020 Virtual Conference, Jul. 2020, English
    Oral presentation

  • Accepting the future as unforeseeable: Sensemaking about artificial intelligence in a Big four audit firm
    Masashi Goto
    Academy of Management Discoveries Special Issue Paper Development Workshop (London, UK), Dec. 2019, English
    Invited oral presentation

  • Inter-organizational collaboration for innovating with disruptive technology: A case study of Retail AI in Japan
    Masashi Goto
    Academy of Management OCIS Division Conference (Boston, US), Aug. 2019, English, International conference
    Oral presentation

  • Professional identity reformation in the age of artificial intelligence: A case study of audit professionals
    Masashi Goto
    Annual Oxford Conference on Professional Service Firms (Boston, US), Aug. 2019, English, International conference
    Oral presentation

  • How institutional attachments of middle leaders affect coupling after unintended decoupling
    Masashi Goto
    34th EGOS Colloquium (Tallinn, Estonia), Jul. 2018, English, International conference
    Others

  • The emergence of disruptive technology and retheorization of professional logic: A case study of Big 4 accounting firms in Japan on AI audit
    Masashi Goto
    34th EGOS Colloquium (Tallinn, Estonia), Jul. 2018, English, International conference
    Oral presentation

  • Theorization of institutional change in the emergence of disruptive technology: Big 4 accounting firms and AI audit
    Masashi Goto
    Academy of Management Specialized Conference Big Data and Managing in a Digital Economy (Guildford, UK), Apr. 2018, English, International conference
    Oral presentation

  • 制度的圧力に対する「意図せざる不実行」の比較事例研究
    後藤将史
    2017年度組織学会研究発表大会（滋賀）, Jun. 2017, Japanese, Domestic conference
    Oral presentation

  • 変革リーダーの制度的属性と政治的戦術：日本企業3社のグローバル人事制度導入に関する比較事例研究
    後藤将史
    国際ビジネス研究学会第23回全国大会 （大阪）, Oct. 2016, Japanese, Domestic conference
    Oral presentation

  • Decoupling by early adopters: A case study of practice diffusion
    Masashi Goto
    76th Annual meeting of the Academy of Management (Anaheim, USA), Aug. 2016, English, International conference
    Oral presentation

■ Affiliated Academic Society
  • Society for the Advancement of Socio-Economics

  • European Group for Organization Studies

  • JAPAN ACADEMY OF INTERNATIONAL BUSINESS STUDIES

  • THE ACADEMIC ASSOCIATION FOR ORGANIZATIONAL SCIENCE

  • Academy of Management

■ Research Themes
  • デジタル化による専門職の革新：関連クロステック産業との横断的事例研究と国際比較
    後藤 将史
    日本学術振興会, 科学研究費助成事業, 基盤研究(B), 神戸大学, Apr. 2023 - Mar. 2027, Principal investigator

  • 現代的「職人」の組織化理論構築：杜氏制度をめぐる新たな組織化の探索的事例研究
    後藤 将史
    日本学術振興会, 科学研究費助成事業, 挑戦的研究(萌芽), 神戸大学, Jun. 2023 - Mar. 2026, Principal investigator

  • 革新的技術の台頭が専門職組織と制度にもたらす変化に関する事例研究
    後藤将史
    日本学術振興会, 科学研究費助成事業, 若手研究, 神戸大学, Apr. 2020 - Mar. 2024, Principal investigator

  • Empirical study on industry-level organizing for innovation with Artificial Intelligence
    Masashi Goto
    公益財団法人 野村マネジメント・スクール, 研究助成, Kobe University, Jan. 2021 - Sep. 2022, Principal investigator

  • Theoretical and practical implications of AI diffusion in management
    Masashi Goto
    企業共同研究, Nov. 2019 - Sep. 2021, Principal investigator

■ Academic Contribution Activities
  • Research Policy
    Research Policy
    Peer review etc

  • Journal of Management Studies
    Journal of Management Studies
    Peer review etc

  • Journal of General Management
    Journal of General Management
    Peer review etc

  • Academy of Management (Annual Meeting)
    Academy of Management (Annual Meeting)
    Peer review etc

  • Journal of Professions and Organization
    Journal of Professions and Organization
    Peer review etc

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